Facebook Ads Cost Calculator
Maximize your Facebook Ad ROI with smart insights
Enter Your Facebook Ad Budget Details
Total Ad Budget ($)
$
Amount allocated for ads
Cost per Click (CPC)
$
Estimated cost per ad click
Click-Through Rate (CTR)
%
Percentage of people who click the ad
Conversion Rate
%
Percentage of clicks that convert
Average Order Value (AOV)
$
Estimated revenue per order
CPM
$
Cost per 1,000 Impressions
Your Estimated Facebook Ad Performance
Estimated Clicks
--
Estimated Impressions
--
Estimated Conversions
--
Estimated Revenue
--
ROAS
--
Cost per Acquisition
--
Understanding Your Facebook Ad Metrics
| Metric | Definition | Why It Matters |
|---|---|---|
| CPC | Cost per Click | Lower CPC = More clicks for your budget |
| CTR | Click-Through Rate | Higher CTR = More engagement |
| Conversion Rate | % of users who take action | Higher rate = More sales |
| ROAS | Revenue per $ spent | Higher ROAS = More profit |
| CPA | Cost per Acquisition | Lower CPA = More efficient ads |
How to Optimize Your Facebook Ad Spend
Target Right Customers
Use Facebook Audience Insights to identify and reach your ideal customer
segments.
A/B Testing
Test different ad creatives and messages to find what resonates best.
Optimize Placements
Choose the most effective ad placements for your target audience.
Retargeting
Re-engage interested users with targeted retargeting campaigns.
Ad Performance Report
Generated on January 15, 2025
💡 Your Ad Campaign Overview
Here's a breakdown of your estimated ad performance based on your
inputs. Use these insights to optimize your budget and maximize ROI.
Total Ad Budget
$2000
Cost per Click (CPC)
$2000
Click-Through Rate (CTR)
$2000
Conversion Rate
$2000
Average Order Value (AOV)
$2000
CPM
$2000
Key Results
Estimated Clicks
$2000
Estimated Impressions
$2000
Estimated Conversions
$2000
Estimated Revenue
$2000
ROAS
$2000
Cost per Acquisition
$2000
Actionable Insights & pdf-Recommendations
