How Two Owls Helped Adnan Achieve 16x-20x ROAS Facebook Ads

Adnan had just finished a long drive to his office far in Pakistan before he jumped in with an excited hello.

The hustle & bustle of life, plus the responsibility of a Senior Digital Marketer couldn’t steal his humor away. That’s his approach to life. He joked about how his miserable life story could be a source of inspiration for a whole book. 😂

We couldn’t promise a book publication, but a casual, conversational case study interview is a can-do :)

Let’s join the flock and explore how Two Owls has helped Adnan when stakes are high, and how he ended up installing the app to 8 of his clients’ stores & yielding results.

Stats Showcase

About Adnan

Full name: Muhammad Adnan Akram

Title: Senior Digital Marketer
Work at: one of the largest Brand Service Sales Corporation (Pvt) Ltd. in the country, with client brands ranging from shoe, organic products, cosmetics, beauty, skin care, household appliance, apparel & gym wear.
Specific focus: Shoe & apparel brands with Ndure being his strong focus. (A bit about Ndure).

Challenges

Around 60% sales went into thin air

Adnan had been suffering from poor tracking, on top of the payment issue in Pakistan for months.

Before he met Two Owls, his performance was at a punctuation peak. CPA was high & sales is no show. And when it shows, it shows only half the truth.

“God gave me Tracy” - He kindly complimented our Customer Success Agent.

Spending around $5500 per day just to see half the truth

At an all time high, he was spending about $5500 per day only to see 40% sales actually reported. 60% were missing. And during that time, he was using the Facebook Channel app. 

“It was always under reporting for me for months. And it’s frustrating to see 42-45 orders in the Shopify backend while you only see like 20 reported by Facebook.” 

When clients only trust Facebook Ads Manager, that’s the problem. It’s a tough job. We know.

“When you’re sure you don’t have organic traffic but the orders are not reported from ads, you know something is not right here. Now someone has some explanation to do for their client”

“Only your boss understands.” - he smiled.

How he found us

In May, his tracking somehow reached a lowest point, almost 0 sales. Everyone was worried.
“After 2 weeks of frantically trying different solutions, we met you guys through one recommendation from our developer”.

Solutions

With Two Owls and the support of Tracy, Adnan has been able to install the app to 8 stores with all the perks the app offers:

Resurrect Facebook pixel and reimagine accurate tracking

• Goodbye frustration, tracking breaks & worry of data loss with a strong Conversion API
• Goodbye guessing game with an accurate, real-time UTM dashboard

Core data points we connected again

• All his purchases are tracked with precision and high Event Match Quality on average

Actionable, detailed insights unfold after less than 10 clicks in the app

• Two Owls Ad report dashboard lets him know exactly how each campaign, adset & ad is bringing sale or burning money.

Results

Adnan was pleased that tracking results reached above 80% accuracy.

Besides the overall stats we mentioned at the top, Adnan particularly enjoyed a higher ROAS.
ROAS went as high as 16x - 20x
With all the accurate data to inform his decision, we are so happy to hear his results.

“ROAS went high because the tracking did its great job. When you track your sales accurately and ROAS soar, the credits goes to Two Owls tracking app as a crucial part of the ad process.”

Score 9/10 for Purchase Event Match Quality

Final words

Advertising is an ever-changing landscape and amidst all the privacy changes, we stand still to help merchant success with ad tracking.

We’re humbly grateful for the trust Adnan put in us, and for his serious invitation to visit his country someday.

We wish you all the best of luck. We will keep this delightful conversation to heart as we keep on the wonderful journey of being your ad-tracking wingman. 🦉🦉