Top 10 Best Advertising Apps for Shopify That Actually Work

Best advertising apps for Shopify help you run smarter campaigns with less effort. They automate setup, improve targeting, and make multi-channel selling easier, ideal for both new and growing stores.

In this guide, you’ll discover: ● The top advertising apps for Shopify stores ● Key features, pricing, and use cases for each app ● A comparison chart to help you choose the best fit ● Criteria to consider when picking your app stack

Why Use Advertising Apps for Your Shopify Store?

Advertising apps help you stimulate your campaigns with less human effort into setting up, with better targeting and multi-channel selling-one great tool for any beginning or growing stores.

Save Time and Reduce Manual Setup

Manual ad creation across multiple platforms is a whole-day affair, from pixel installation to audience creation, much to take care of.

Ad apps help get rid of repetitive tasks and let you automate most of the heavy-lifting, holding precious hours each week.

Run Ads Across Google, Meta, TikTok, and More

Managing Google, Facebook, and TikTok ads separately often results in non-homogeneous strategies and gaps in tracking. Advertising apps, on the contrary, allow you to control all campaigns from a single dashboard, keeping your campaigns homogeneous and in sync.

Improve Targeting, Analytics, and ROAS Tracking

Most ad apps feature pixel, event tracking, and real-time performance insights embedded. Better data means better-informed decisions that let you optimize targeting and track the return on your advertising expenditure more precisely.

Perfect for New Stores and Scaling Brands

If you are just beginning and have limited team resources, ad apps come with simple tools to quickly set up and launch your campaigns. As they grow with you, the apps provide you with advanced features that come in handy but do not overwhelm you at the beginning.

Best Advertising Apps for Shopify

1. Apps for Social Ads

Facebook (Two Owls – Omega Facebook Pixel)

With Omega Facebook Pixels, Shopify advertising proves to be all-powerful and is currently trusted by more than 10,000 Shopify merchants for real-time event tracking and seamless data sharing between Shopify and advertising platforms such as Facebook, Google, and TikTok. The app scores well in the eyes of users because of its clean interface, robust server-side tracking capabilities, and straightforward setup, requiring no complex coding.

The app has a built-in Facebook ad and TikTok ad feature that allows merchants to create and run retargeting campaigns directly within the dashboard.

Key Features:

• Easy multi-pixel setup in one place, no login, no code required
• Improve Facebook & Instagram campaign targeting
• Maximize ROAS with Pixel + CAPI (iOS14) and UTM-based attribution
• Automate catalog/feed rules and optimize product attributes
• Organize master or niche pixels with a clear, visual dashboard

Pricing: Free plan available. Paid plans start at $20.99/month.

Best For: Shopify merchants who want accurate multi-platform tracking without technical hassle.

Instagram (Instafeed – Omega InstaFeed)

Omega Instafeed transforms your Shopify storefront into a visually dynamic space by showcasing your latest Instagram posts directly on your homepage or product pages and collection pages. It bridges your organic Instagram presence with your store to build trust and social proof.

This app is ideal for brands relying on lifestyle photos, UGC, or influencer content to enhance brand perception and drive conversions, without spending on ads.

Key Features:

• Real-time syncing with your Instagram feed
• Customizable layouts: grid, slider, and more
• Clean design that fits seamlessly into any Shopify theme
• Mobile-optimized and lightweight for fast page loads
• Shoppable feed with product tags on posts and reels
• Built-in analytics for impressions, clicks, CTR, and conversions

Pricing: Free for basic features and extra layout options, tagging, and more.

Best For: Shopify stores with a strong Instagram presence wanting to turn visual content into trust and sales organically.

TikTok (TikShop: Omega Pixel & Catalog)

TikShop: Omega Pixel & Catalog app gives you total control over how you track and optimize TikTok ad performance, perfect for stores targeting mobile-first audiences with short-form content.

Rather than relying on one global pixel, you can install multiple TikTok pixels per campaign, per product, or even per funnel stage. The app is fully compatible with server-side tracking to ensure no data loss and boost attribution accuracy.

Key Features:

• Launch Smart Campaigns and track TikTok ad results in one dashboard
• Auto-install multiple TikTok Pixels directly in Omega, no copy-paste needed
• Real-time event tracking with live analytics and reporting
• UTM tracking & order journey mapping to trace buyer behavior
• Automated hourly catalog/feed sync for dynamic TikTok ads

Pricing: Free plan available with basic pixel setup. Paid plans from $9.99/month for advanced tracking and support.

Best For: Shopify merchants scaling TikTok ads who need precise tracking across campaigns and want future-proof data collection.

2. Apps for Google Ads

Trakpilot

A powerful option for Shopify merchants who need accurate Google Ads and GA4 tracking is Trakpilot. Designed for maximum precision, the app leverages server-side tracking to ensure that performance data remains complete and unaffected by browser limitations or ad blockers.

With Trakpilot, you can monitor key events, understand customer behavior, and measure ROAS effectively, even when managing multiple stores or ad accounts.

Key Features:

• Maximum Accuracy: Reliable Google Ads Tracking & GA4 tracking via Server-Side
• Real-time Analytics Dashboards: Buyer, Order, Product insights for optimization
• Multi-Account: Manage tracking for multiple Google Ads & GA4 accounts easily
• Precise ROI Calculation: Analyze campaign profitability and optimize spending
• Full Event Tracking: Standard e-commerce events plus custom events & audiences

Pricing: Free plan available; paid plans unlock advanced features and multi-account tracking.

Best For: Shopify merchants who prioritize reliable tracking and want better attribution for scaling Google Ads campaigns.

Simprosys Google Shopping Feed

Simprosys has become a go-to app for Shopify merchants aiming to run efficient Google Shopping campaigns. Trusted by nearly 4,000 stores with a 4.9★ rating, it offers a highly customizable product feed system that syncs directly with Shopify and supports Google, Microsoft, and Pinterest platforms.

The app is especially valuable for stores with large product catalogs, offering granular filtering and variant-level feed control, along with seamless Performance Max and GA4 support.

Key Features:

• Optimized product feeds for Google, Microsoft, and Pinterest
• Support for Shopify Markets, variants, metafields, and custom labels
• Built-in GA4 and conversion tracking integration
• Real-time syncing and error diagnostics

Pricing: Starts at $4.99/month for up to 500 products. Tiers scale affordably based on catalog size.

Best For: Merchants running multi-platform campaigns who need accurate, scalable feed management without constant manual edits.

FeedNexa – Google Shopping Feed by Omega

FeedNexa Google Shopping Feed is a multi-channel feed manager designed to optimize product data for Google Shopping, Facebook Catalog, and Microsoft Ads. Built for Shopify, it streamlines feed syncing and bulk edits while minimizing listing errors.

Ideal for both new merchants and high-volume stores, it offers advanced control over product variants, auto-translation, and feed customization without complex setup.

Key Features:

• Supports feeds for Google, Meta/Facebook, Microsoft, TikTok, and Pinterest
• Select which variants to submit for each channel
• Auto-translates product data for multilingual and multi-currency markets
• Bulk edit inventory and pricing mismatches
• Automated categorization using custom feed rules

Pricing: Free plan available; paid plans unlock multi-channel support and advanced automation.

Best For: Merchants looking for a robust yet easy-to-manage product feed solution to run multi-platform ad campaigns without technical complexity.

3. Apps for Affiliate MKT

GoAffPro

For brands eager to launch a full-featured affiliate program without needing multiple tools, GoAffPro offers a streamlined solution. Trusted by thousands of Shopify merchants, GoAffPro remains one of the most powerful and user-friendly affiliate marketing apps available.

Key Features:

• Unlimited affiliates, coupon & referral link tracking
• Multi-level commissions with customizable rules
• Branded affiliate sign-up portal
• Auto-pay via PayPal, in-app messaging, and performance analytics

Pricing: Free plan available. Premium plans start at $24/month.

Best For: Shopify brands launching or scaling structured affiliate/influencer programs with minimal manual work.

UpPromote

UpPromote is a top-rated, all-in-one affiliate marketing app built exclusively for Shopify. It helps you recruit, track, and manage affiliates, ambassadors, or influencers in one dashboard. Whether you’re new to affiliate marketing or scaling a team of hundreds, UpPromote is built to grow with you.

• Branded affiliate portal for easy sign-ups and onboarding
• Affiliate link & coupon tracking, multi-tier commission structures
• Real-time analytics, email automation, and fraud protection
• Built-in marketplace to discover new affiliate partners

Pricing: Free plan available for small programs. Paid plans start at $29.99/month.

Best For: Merchants ready to build or scale structured affiliate and influencer programs with advanced tracking.

4. Apps for Retargeting

OptiMonk

Instead of showing just any old pop-up to every visitor, OptiMonk helps design highly-targeted campaigns based on behavior that actually converts. It is about ten times more than a pop-up: a full-fledged CRO toolkit for the serious Shopify merchant.

Key Features:

• Drag-and-drop editor to build high-converting pop-ups, bars, side messages, and full screens
• Behavioral targeting options like exit intent, scroll %, and cart abandonment
• AI-powered personalization and embedded product recommendations
• Built-in A/B testing and analytics dashboard to optimize every campaign

Pricing: Free for up to 15,000 pageviews/month. Paid plans start at $39/month with advanced targeting and A/B testing.

Best For: Store owners who want to improve conversion rates and recover abandoned visitors using personalized on-site messages instead of more paid traffic.

FBP | Fast Bundle Product

Fast Bundle Product makes it easy to create smart bundles that actually convert. Whether you’re offering mix-and-match deals, combo sets, or volume discounts, this app gives you the flexibility to design bundles that fit your product strategy, without complex coding or inventory headaches.

The app is highly rated for its seamless Shopify integration, quick performance, and support for advanced bundling use cases like tiered discounts, “frequently bought together,” and post-purchase upsells.

Key Features:

• Multiple bundle types: mix & match, combo, volume, BOGO, and more
• Real-time inventory sync and automatic bundle generation
• Works with Shopify Markets, discounts, and themes
• Built-in analytics to track bundle performance and conversion rates

Pricing: Free plan available (limited features). Paid plans start at $19/month.

Best For: Merchants looking to increase AOV with diverse and customizable product bundling strategies.

5. Apps for Email & SMS Marketing

PushOwl

PushOwl sends web push notifications, SMS, and email campaigns for more than 35,000 Shopify stores. It enjoys top value in its integration ability with Marketing Automation workflows in Shopify; it is therefore the favored option for those looking to engage with visitors, even anonymous ones, without having to wait for email opt-ins.

Key Features:

• One-click web push campaigns for abandoned carts, back-in-stock alerts, and flash sales
• Automated workflows integrated with Shopify’s built-in marketing automation engine
• Unified Email, SMS & Push messaging tied to user behavior and targeting
• Supports unlimited subscribers and store inventory sync via Brevo

Pricing: Free plan available with unlimited subscribers and basic push/email flows; paid tiers unlock advanced SMS and automation features. 

Best For: Shopify store owners who want to capture and convert anonymous or returning visitors using fast, non-intrusive push notifications and integrate seamlessly with existing store automation.

Klaviyo

Klaviyo carries the reputation of being a data-driven engine for email and SMS marketing. With the incorporation of an in-built segmentation system, flows, and predictive analytics, it sets out to guarantee that the right customer receives the right message at the right time in an automated fashion.

Key Features:

• Pre-built automation flows for abandoned cart, welcome, winback, and more
• Deep integration with Shopify customer, order, and product data
• Real-time segmentation and A/B testing
• Built-in SMS marketing alongside email

Pricing: Free up to 500 contacts. Paid plans start at $29/month.

Best For: Shopify stores that want to scale personalized communication without burning out on manual follow-ups.

6. Apps for Social Proof & Trust Building

Fera.ai

To sell without any extra spending on ads, Fera.ai is a strong choice. It is trusted by over 40,000 Shopify stores and converts customer activity into credibility via reviews, urgency banners, and trust badges, without creating friction within the shopping process.

Key Features:

• Collect and display star ratings, testimonials, and photo reviews
• Countdown timers, low-stock alerts, and visitor popups to create urgency
• A/B testing for review placement and messaging
• Real-time analytics to track review impact and conversion lift

Pricing: Free plan available with basic social proof tools. Paid plans start from $19/month for advanced features like UGC and badges.

Best For: Shopify merchants looking to build trust, increase conversions, and reduce bounce rates, without managing ad campaigns directly.

SearchPie

If the world of SEO is an inkblot for your mind, SearchPie will clear your thoughts with smart automation and AI-driven audits. It will perpetually monitor your store to fix common SEO issues, keeping alt texts and meta tags in good shape for Google.

Key Features:

• Auto-detect and fix SEO issues across pages
• AI-powered meta tag and ALT text suggestions
• Multilingual SEO support
• Google Search Console integration for data syncing

Pricing: Free plan with essential features. Premium from $39/month for full automation.

Best For: Shopify merchants who want consistent organic traffic growth without hiring an SEO expert.

To help you choose the right advertising tool for your store, here’s a quick comparison of the best Shopify apps based on their core features, pricing, and use cases.

App Name	What It Does	Pricing	Best For
Omega Facebook Pixel	Facebook/TikTok/Google Pixel tracking & retargeting	Free; from $20.99/mo	Multi-platform ad tracking without coding
Omega Instafeed	Show IG feed on multiple pages for social proof & sales conversion	Free (Paid plans coming soon)	Visual brands leveraging Instagram
TikShop: Omega Pixel & Catalog	Install multiple TikTok Pixels with server tracking	Free; from $9.99/mo	Scaling TikTok ads with accuracy
Simprosys	Google/Microsoft feed manager with GA4 support	From $4.99/mo	Large catalogs needing optimized feeds
Trakpilot	Server-side tracking for Google Ads & GA4 with real-time analytics	Free plan available	Merchants optimizing ad spend with accurate tracking
FeedNexa	Feed manager for Google, Meta, TikTok, etc.	Free plan available	Multi-market feed management
GoAffPro	Affiliate program with tracking, portal, analytics	Free; from $24/mo	Brands launching affiliate/influencer programs
UpPromote	Full affiliate system with auto-tracking & marketplace	Free; from $29.99/mo	Growing structured affiliate programs
OptiMonk	Smart popups with behavior triggers & A/B testing	Free; from $39/mo	Boosting conversions without more traffic
Fast Bundle (FBP)	Create product bundles with auto-sync	Free; from $19/mo	Increasing AOV with flexible bundles
Videowise	Shoppable videos with tags, quizzes, tutorials	Free; from $19/mo	Visual-first brands engaging via video
PushOwl	Web push, SMS, email for retargeting	Free; paid SMS tiers	Capturing visitors without email opt-ins
Klaviyo	Email/SMS flows with segmentation and analytics	Free <500 contacts; $29+	Personalizing communication at scale
Fera.ai	Reviews, urgency, trust badges	Free; from $19/mo	Building trust without ad spend
SEO Booster	Auto SEO fix, meta/alt tags, Search Console link	Free; from $39/mo	Growing organic traffic with automation

Criteria for Choosing the Best Advertising Apps

Not all apps are created equal. Here’s how to evaluate and choose the best advertising apps for Shopify based on what matters most to your business.

Multi-Channel or Single-Channel Focus

Decide whether you need an all-in-one app that covers multiple platforms like Meta, Google, and TikTok, or just one specific channel. Multi-channel tools offer broader reach but may come with a steeper learning curve.

On the other hand, single-channel apps are often easier to set up and manage. If your audience lives mostly on one platform, a focused solution can save time while still driving great results.

Shopify Integration

The best apps have native integration with your Shopify product catalog and collection. It gives you smooth syncing of product titles, product prices, and availability across your ads.

As a result, you avoid feed errors and make updates easier without having to manage multiple systems.

Ease of Use

Not every merchant has a technical background. Tools with automation, intuitive dashboards, and pre-built templates can save you a lot of time in terms of setup and management.

For advanced users, the ideal app retains manual control options and supports rule-based logic for fine optimization.

Pricing

Some apps offer nice free tiers and then charge you once you start spending money on ads. Others will charge you their fixed monthly price anyway. Hence, you want to keep your budget and needs in mind when comparing feature lists. Think of a pricing model that will grow with you, be it if you are testing the waters or already running $10k/month campaigns.

Support & Reviews

Fast, helpful customer support can save you from hours of troubleshooting. Look at app ratings, user reviews, and whether the dev team actively maintains and updates the app.

That’s why a well-supported app ensures you won’t be left hanging when issues arise or when your campaign suddenly scales.

Conclusion

Best advertising software for Shopify means less time figuring the app out and more conversions-and that is the main idea behind multi-platform campaigns; choose between push notifications, SEO, loyalty, and retargeting, or any app that fits your growth level. Begin with a couple that complement your objectives and grow with your business.