Best advertising apps for Shopify help you run smarter campaigns with less effort. They automate setup, improve targeting, and make multi-channel selling easier, ideal for both new and growing stores.
In this guide, you’ll discover: ● The top advertising apps for Shopify stores ● Key features, pricing, and use cases for each app ● A comparison chart to help you choose the best fit ● Criteria to consider when picking your app stack |
Advertising apps help you stimulate your campaigns with less human effort into setting up, with better targeting and multi-channel selling-one great tool for any beginning or growing stores.
Manual ad creation across multiple platforms is a whole-day affair, from pixel installation to audience creation, much to take care of.
Ad apps help get rid of repetitive tasks and let you automate most of the heavy-lifting, holding precious hours each week.
Managing Google, Facebook, and TikTok ads separately often results in non-homogeneous strategies and gaps in tracking. Advertising apps, on the contrary, allow you to control all campaigns from a single dashboard, keeping your campaigns homogeneous and in sync.
Most ad apps feature pixel, event tracking, and real-time performance insights embedded. Better data means better-informed decisions that let you optimize targeting and track the return on your advertising expenditure more precisely.
If you are just beginning and have limited team resources, ad apps come with simple tools to quickly set up and launch your campaigns. As they grow with you, the apps provide you with advanced features that come in handy but do not overwhelm you at the beginning.
With Omega Facebook Pixels, Shopify advertising proves to be all-powerful and is currently trusted by more than 10,000 Shopify merchants for real-time event tracking and seamless data sharing between Shopify and advertising platforms such as Facebook, Google, and TikTok. The app scores well in the eyes of users because of its clean interface, robust server-side tracking capabilities, and straightforward setup, requiring no complex coding.
The app has a built-in Facebook ad and TikTok ad feature that allows merchants to create and run retargeting campaigns directly within the dashboard.
Key Features:
Pricing: Free plan available. Paid plans start at $20.99/month.
Best For: Shopify merchants who want accurate multi-platform tracking without technical hassle.
Omega Instafeed transforms your Shopify storefront into a visually dynamic space by showcasing your latest Instagram posts directly on your homepage or product pages and collection pages. It bridges your organic Instagram presence with your store to build trust and social proof.
This app is ideal for brands relying on lifestyle photos, UGC, or influencer content to enhance brand perception and drive conversions, without spending on ads.
Key Features:
Pricing: Free for basic features and extra layout options, tagging, and more.
Best For: Shopify stores with a strong Instagram presence wanting to turn visual content into trust and sales organically.
TikShop: Omega Pixel & Catalog app gives you total control over how you track and optimize TikTok ad performance, perfect for stores targeting mobile-first audiences with short-form content.
Rather than relying on one global pixel, you can install multiple TikTok pixels per campaign, per product, or even per funnel stage. The app is fully compatible with server-side tracking to ensure no data loss and boost attribution accuracy.
Key Features:
Pricing: Free plan available with basic pixel setup. Paid plans from $9.99/month for advanced tracking and support.
Best For: Shopify merchants scaling TikTok ads who need precise tracking across campaigns and want future-proof data collection.
A powerful option for Shopify merchants who need accurate Google Ads and GA4 tracking is Trakpilot. Designed for maximum precision, the app leverages server-side tracking to ensure that performance data remains complete and unaffected by browser limitations or ad blockers.
With Trakpilot, you can monitor key events, understand customer behavior, and measure ROAS effectively, even when managing multiple stores or ad accounts.
Key Features:
Pricing: Free plan available; paid plans unlock advanced features and multi-account tracking.
Best For: Shopify merchants who prioritize reliable tracking and want better attribution for scaling Google Ads campaigns.
Simprosys has become a go-to app for Shopify merchants aiming to run efficient Google Shopping campaigns. Trusted by nearly 4,000 stores with a 4.9★ rating, it offers a highly customizable product feed system that syncs directly with Shopify and supports Google, Microsoft, and Pinterest platforms.
The app is especially valuable for stores with large product catalogs, offering granular filtering and variant-level feed control, along with seamless Performance Max and GA4 support.
Key Features:
Pricing: Starts at $4.99/month for up to 500 products. Tiers scale affordably based on catalog size.
Best For: Merchants running multi-platform campaigns who need accurate, scalable feed management without constant manual edits.
FeedNexa Google Shopping Feed is a multi-channel feed manager designed to optimize product data for Google Shopping, Facebook Catalog, and Microsoft Ads. Built for Shopify, it streamlines feed syncing and bulk edits while minimizing listing errors.
Ideal for both new merchants and high-volume stores, it offers advanced control over product variants, auto-translation, and feed customization without complex setup.
Key Features:
Pricing: Free plan available; paid plans unlock multi-channel support and advanced automation.
Best For: Merchants looking for a robust yet easy-to-manage product feed solution to run multi-platform ad campaigns without technical complexity.
For brands eager to launch a full-featured affiliate program without needing multiple tools, GoAffPro offers a streamlined solution. Trusted by thousands of Shopify merchants, GoAffPro remains one of the most powerful and user-friendly affiliate marketing apps available.
Key Features:
Pricing: Free plan available. Premium plans start at $24/month.
Best For: Shopify brands launching or scaling structured affiliate/influencer programs with minimal manual work.
UpPromote is a top-rated, all-in-one affiliate marketing app built exclusively for Shopify. It helps you recruit, track, and manage affiliates, ambassadors, or influencers in one dashboard. Whether you’re new to affiliate marketing or scaling a team of hundreds, UpPromote is built to grow with you.
Pricing: Free plan available for small programs. Paid plans start at $29.99/month.
Best For: Merchants ready to build or scale structured affiliate and influencer programs with advanced tracking.
Instead of showing just any old pop-up to every visitor, OptiMonk helps design highly-targeted campaigns based on behavior that actually converts. It is about ten times more than a pop-up: a full-fledged CRO toolkit for the serious Shopify merchant.
Key Features:
Pricing: Free for up to 15,000 pageviews/month. Paid plans start at $39/month with advanced targeting and A/B testing.
Best For: Store owners who want to improve conversion rates and recover abandoned visitors using personalized on-site messages instead of more paid traffic.
Fast Bundle Product makes it easy to create smart bundles that actually convert. Whether you’re offering mix-and-match deals, combo sets, or volume discounts, this app gives you the flexibility to design bundles that fit your product strategy, without complex coding or inventory headaches.
The app is highly rated for its seamless Shopify integration, quick performance, and support for advanced bundling use cases like tiered discounts, “frequently bought together,” and post-purchase upsells.
Key Features:
Pricing: Free plan available (limited features). Paid plans start at $19/month.
Best For: Merchants looking to increase AOV with diverse and customizable product bundling strategies.
PushOwl sends web push notifications, SMS, and email campaigns for more than 35,000 Shopify stores. It enjoys top value in its integration ability with Marketing Automation workflows in Shopify; it is therefore the favored option for those looking to engage with visitors, even anonymous ones, without having to wait for email opt-ins.
Key Features:
Pricing: Free plan available with unlimited subscribers and basic push/email flows; paid tiers unlock advanced SMS and automation features.
Best For: Shopify store owners who want to capture and convert anonymous or returning visitors using fast, non-intrusive push notifications and integrate seamlessly with existing store automation.
Klaviyo carries the reputation of being a data-driven engine for email and SMS marketing. With the incorporation of an in-built segmentation system, flows, and predictive analytics, it sets out to guarantee that the right customer receives the right message at the right time in an automated fashion.
Key Features:
Pricing: Free up to 500 contacts. Paid plans start at $29/month.
Best For: Shopify stores that want to scale personalized communication without burning out on manual follow-ups.
To sell without any extra spending on ads, Fera.ai is a strong choice. It is trusted by over 40,000 Shopify stores and converts customer activity into credibility via reviews, urgency banners, and trust badges, without creating friction within the shopping process.
Key Features:
Pricing: Free plan available with basic social proof tools. Paid plans start from $19/month for advanced features like UGC and badges.
Best For: Shopify merchants looking to build trust, increase conversions, and reduce bounce rates, without managing ad campaigns directly.
If the world of SEO is an inkblot for your mind, SearchPie will clear your thoughts with smart automation and AI-driven audits. It will perpetually monitor your store to fix common SEO issues, keeping alt texts and meta tags in good shape for Google.
Key Features:
Pricing: Free plan with essential features. Premium from $39/month for full automation.
Best For: Shopify merchants who want consistent organic traffic growth without hiring an SEO expert.
To help you choose the right advertising tool for your store, here’s a quick comparison of the best Shopify apps based on their core features, pricing, and use cases.
App Name | What It Does | Pricing | Best For |
---|---|---|---|
Omega Facebook Pixel | Facebook/TikTok/Google Pixel tracking & retargeting | Free; from $20.99/mo | Multi-platform ad tracking without coding |
Omega Instafeed | Show IG feed on multiple pages for social proof & sales conversion | Free (Paid plans coming soon) | Visual brands leveraging Instagram |
TikShop: Omega Pixel & Catalog | Install multiple TikTok Pixels with server tracking | Free; from $9.99/mo | Scaling TikTok ads with accuracy |
Simprosys | Google/Microsoft feed manager with GA4 support | From $4.99/mo | Large catalogs needing optimized feeds |
Trakpilot | Server-side tracking for Google Ads & GA4 with real-time analytics | Free plan available | Merchants optimizing ad spend with accurate tracking |
FeedNexa | Feed manager for Google, Meta, TikTok, etc. | Free plan available | Multi-market feed management |
GoAffPro | Affiliate program with tracking, portal, analytics | Free; from $24/mo | Brands launching affiliate/influencer programs |
UpPromote | Full affiliate system with auto-tracking & marketplace | Free; from $29.99/mo | Growing structured affiliate programs |
OptiMonk | Smart popups with behavior triggers & A/B testing | Free; from $39/mo | Boosting conversions without more traffic |
Fast Bundle (FBP) | Create product bundles with auto-sync | Free; from $19/mo | Increasing AOV with flexible bundles |
Videowise | Shoppable videos with tags, quizzes, tutorials | Free; from $19/mo | Visual-first brands engaging via video |
PushOwl | Web push, SMS, email for retargeting | Free; paid SMS tiers | Capturing visitors without email opt-ins |
Klaviyo | Email/SMS flows with segmentation and analytics | Free <500 contacts; $29+ | Personalizing communication at scale |
Fera.ai | Reviews, urgency, trust badges | Free; from $19/mo | Building trust without ad spend |
SEO Booster | Auto SEO fix, meta/alt tags, Search Console link | Free; from $39/mo | Growing organic traffic with automation |
Not all apps are created equal. Here’s how to evaluate and choose the best advertising apps for Shopify based on what matters most to your business.
Decide whether you need an all-in-one app that covers multiple platforms like Meta, Google, and TikTok, or just one specific channel. Multi-channel tools offer broader reach but may come with a steeper learning curve.
On the other hand, single-channel apps are often easier to set up and manage. If your audience lives mostly on one platform, a focused solution can save time while still driving great results.
The best apps have native integration with your Shopify product catalog and collection. It gives you smooth syncing of product titles, product prices, and availability across your ads.
As a result, you avoid feed errors and make updates easier without having to manage multiple systems.
Not every merchant has a technical background. Tools with automation, intuitive dashboards, and pre-built templates can save you a lot of time in terms of setup and management.
For advanced users, the ideal app retains manual control options and supports rule-based logic for fine optimization.
Some apps offer nice free tiers and then charge you once you start spending money on ads. Others will charge you their fixed monthly price anyway. Hence, you want to keep your budget and needs in mind when comparing feature lists. Think of a pricing model that will grow with you, be it if you are testing the waters or already running $10k/month campaigns.
Fast, helpful customer support can save you from hours of troubleshooting. Look at app ratings, user reviews, and whether the dev team actively maintains and updates the app.
That’s why a well-supported app ensures you won’t be left hanging when issues arise or when your campaign suddenly scales.
Conclusion
Best advertising software for Shopify means less time figuring the app out and more conversions-and that is the main idea behind multi-platform campaigns; choose between push notifications, SEO, loyalty, and retargeting, or any app that fits your growth level. Begin with a couple that complement your objectives and grow with your business.