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What are Facebook Pixel Events? What to Track with Them?

What are Facebook Pixel Events? What to Track with Them?

Facebook Pixel Events are essential for tracking user interactions on your website, optimizing ad campaigns, and gaining valuable insights. In this article, I will walk you through the steps to set up both standard and custom events. Whether you’re new to Facebook Pixel or looking to refine your current setup, these steps will ensure accurate...

By Melanie July 17, 2024

Facebook Conversion API 101: Free explanation and action guide [2025]

Facebook Conversion API 101: Free explanation and action guide [2025]

By Two Owls June 27, 2024

How to Add a Facebook Ads Payment Method in 5 Minutes?

How to Add a Facebook Ads Payment Method in 5 Minutes?

By Melanie June 20, 2024

How to Create a Facebook Prepaid Ad Account? Prepaid vs Postpaid?

How to Create a Facebook Prepaid Ad Account? Prepaid vs Postpaid?

By Melanie June 14, 2024

Ad Emojis in Advertising: Do Emojis Work for Facebook Ads?

Ad Emojis in Advertising: Do Emojis Work for Facebook Ads?

By Melanie June 7, 2024

5 Reasons Why Facebook Payment on Hold and How to Fix It

5 Reasons Why Facebook Payment on Hold and How to Fix It

By Melanie May 22, 2024

How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)

How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)

By Melanie May 13, 2024

Why is My Facebook Pixel Not Working and How to Fix The Issue?

Why is My Facebook Pixel Not Working and How to Fix The Issue?

By Melanie April 26, 2024

Facebook Pixel Explained: What is Meta Pixel? How to Set up?

Facebook Pixel Explained: What is Meta Pixel? How to Set up?

By Melanie April 22, 2024

Facebook Ad Rejected 2025: Common Reason and Tips

Facebook Ad Rejected 2025: Common Reason and Tips

By Two Owls February 20, 2024

Facebook Ad Frequency Explained: How to Control It in 2025

Facebook Ad Frequency Explained: How to Control It in 2025

By Melanie January 2, 2025

What is a Good CPM in Facebook Ads and How to Lower It?

What is a Good CPM in Facebook Ads and How to Lower It?

By Melanie December 25, 2024

CBO vs ABO: Which Is Best To Maximize Conversions In 2025

CBO vs ABO: Which Is Best To Maximize Conversions In 2025

By Two Owls December 18, 2024

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Everything About Facebook Attribution Window [2025]

Everything About Facebook Attribution Window [2025]

By Two Owls August 29, 2024

Why Do Product Recommendations Need Merchandising Rules?

Why Do Product Recommendations Need Merchandising Rules?

By Two Owls December 14, 2023

[2024] How To Fix Facebook Ads Attribution After IOS 14

[2024] How To Fix Facebook Ads Attribution After IOS 14

By Two Owls December 15, 2022

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How Two Owls started

How Two Owls started

By Two Owls October 14, 2022

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