Facebook Ad In Review: How Not To Get Stuck In 2024

Attention, savvy marketers and business owners! Getting stuck in the Facebook Ad in review process can be frustrating. Trying to decipher Facebook's ad review process can sometimes make your head spin around. What may be approved today could be rejected tomorrow, leaving you with confusion. 

In this article, we will provide you with essential tips and strategies to navigate the Facebook Ads review process smoothly and ensure your ads get approved quickly.

Understanding the Facebook Ads In Review Process

The first step to avoid getting stuck in the review process is to understand how it works. 

According to Facebook, the process is a simple three-step dance:

• You submit or edit an ad.
• Your ad undergoes review.
• Finally, your ad is either approved or denied.

After you submit an ad, you’ll get a message saying that your ad is under review

Facebook has its process to ensure every ad shown to its users complies with its policies and terms of service. Your ad could be reviewed manually or automatically. 

How long do ads stay in review on Facebook? Usually, it takes 24 hours for your ad to be approved. But sometimes, especially during holidays or special events (such as BFCM and Christmas), their team could be overwhelmed and need more time to get the work done.

If the ad pending review more than 24h, contact support Facebook to resolve issue.

Learn more about the progress HERE or have a look at our article on reasons why your Facebook Ads not delivering (which includes Ads stuck under review)

Now, here's a little secret: Facebook's review process is a blend of both human and machine-based reviews. While automated systems play a significant role, human reviewers step in to improve and train the algorithms, along with reviewing specific ads.

Is it possible for an ad that was already approved to get reviewed again? The answer is YES!

What Triggers a Facebook Ad Review?

Two scenarios can cause your ads to face scrutiny:

• Creating a brand new Facebook ad.
• Making changes to an existing ad.

Keep in mind that even seemingly small changes like altering the target audience, tweaking optimization goals, or modifying creative elements can trigger a review. It seems like a tag-team effort between automated and human reviewers – quite an intriguing process!

So, keep your plans ahead, and try not to trigger any review during an important time like BFCM. Believe me, you don’t want to see your ads still stuck in review while customers out there get their money ready to spend for the biggest sales event of the year!

Don’t just take our words for granted, let’s see the real numbers. According to Statista, Facebook’s global revenue shows a spike in every fourth quarter of the year!

Whether you're creating a new ad or tweaking an existing one, it takes time to get it approved. Not just that! Ads that breeze through initial approval might face denial later!

Speeding Up the Ad Review Process

Waiting can be so painful, especially when it comes to ad reviews. While there's no official "fast-forward" button, we have a few tricks up our sleeve to potentially expedite the process:

• Publish your ads between 8 am and 8 pm, Monday through Friday. There is no official analysis to prove this. But we suggest posting ads during working hours to engage higher chances to be processed by manual system, therefore enjoy a speedier and more precise review.
• Consistency is key! Establishing a positive track record with approved ads could reduce the likelihood of denials.
• Don't be tempted to bend the rules. Ads that toe the line are more likely to face additional scrutiny, causing unnecessary delays.
• Consider the season! Q4, with its holiday frenzy, sees a spike in ad volume. To avoid getting lost in the rush, submit your ads at least two weeks before you want them to go live.

Ad Stuck in Review? We've Got You

Ah, the dreaded purgatory of an ad stuck in review. It is not ideal. But fear not, my friend! If your ad hasn't seen any progress in 24 hours, here are two options for liberation:

• Submit a form to force a review. It's a nifty little tool that can kick your ad out of limbo.
• Engage in a chat with the Facebook Support team through the Business Help Center. 

We recommend trying the form first, but if that fails, chatting with the Facebook Support Team is worth the time.

How to Respond if Your Ad is Rejected

So, your ad was denied. It's not the end of the world, we promise. Facebook will provide transparency by letting you know which rule was violated on your Facebook Account Quality Page. 

Remember, a single denial might not have a profound impact on your account, but consistent rule-breaking or severe infractions can lead to further consequences like ad rejection or even account restriction.

If you find yourself in this unfortunate scenario, review Facebook's guidelines and reach out to a representative through the Business Center Help. Show your sincerity and explain it was all a misunderstanding, you’ll get a better chance of approval.

Best Practices for Avoiding Ad Rejection

Let's flip the switch and focus on avoiding ad rejection altogether. It all starts with understanding the products and content that Facebook reviewers deem acceptable. Here are a couple of key rules to keep in mind:

• Stay away from advertising prohibited products. This includes illegal goods or services, tobacco-related products, drugs, unsafe supplements, weapons, adult content, and more. Let's keep it legal and safe, folks!
• Exercise caution when advertising restricted products. Industries like alcohol, dating services, online gambling, pharmacies, over-the-counter drugs, and financial products come with additional considerations. Understand the extra steps required to get your ads approved without a hitch.

The Swift Edit: A Dash of Creativity Can Do Wonders

So, your ad got rejected? Don't despair; sometimes, a tiny tweak is all it takes! 

Dive into the specifics that Facebook finds disagreeable, edit it with a bit of creativity, and voila! Your ad is ready for a second chance. It's the quickest and often the most successful route back into the limelight.

Edit Ad button

The Appeal: When Human Touch Makes All the Difference

If your ad was quickly dismissed, it could be processed by the automated system, an appeal might just put it in the hands of a discerning human reviewer. Reference the rule in question, state your case, and let your ad do the talking. Human eyes might see what algorithms miss!

Request Review button

The Duplicate Dance

While submitting the same ad repeatedly won’t work, creating a twin might! Yes, it’s a bit like having a twin vouch for your innocence. 

Another human reviewer might just give it a thumbs-up this time. It’s worth a shot, even if it means a bit of a waiting game.

A/B Testing: Let the Audience Decide

Create multiple versions of your ad, each with a slight twist. Let them dance through the approval process. If one gets a nod, you've cracked the code! Not only do you get an approved ad, but you also learn what resonates best with your audience.

The Organic Charm: Where Creativity Finds Its Freedom

Facebook is a bit more easygoing with organic posts. While you can't go wild, you might find a bit more wiggle room to showcase your creativity. 

It might not reach as many eyes as a paid ad, but hey, at least your creativity won't be in chains!

Conclusion

By understanding the process, following Facebooak's advertising rules, and taking proactive steps to dash off reviews, you can maximize your chances of getting your ads approved quickly and capitalize on the sales.

Ever had your Facebook ad stuck in review for the oddest reasons? Even unknown ones? We'd love to hear your stories! Share your experiences with the Two Owls support team via the chatting channel at the bottom right corner HERE. Together, we’ll try to figure out the most effective solution possible for you!

Remember, a smooth Facebook Ads review process will enable you to focus more on optimizing your campaigns and driving traffic and sales to your business. Don't let the review process hinder your success!