Dictionary of Social Media Terms

Unlock key terms and concepts with our interactive glossary.
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Hashtag

A word or phrase preceded by the # symbol, used to categorize content and make it discoverable.

Reach

The total number of unique users who see your content on a social media platform.

Content Curation

Monitoring social media channels for mentions and conversations related to your brand.

Algorithm

A set of rules that determine what content users see in their social media feeds.

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