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Click-Through Rate (CTR)
Definition
The percentage of users who click on a link after seeing it.
Examples
If a Facebook ad is shown 10,000 times and gets 500 clicks, CTR = 5%.
Related Terms
Hashtag
A word or phrase preceded by the # symbol, used to categorize content and make it discoverable.
Reach
The total number of unique users who see your content on a social media platform.
Content Curation
Monitoring social media channels for mentions and conversations related to your brand.
Algorithm
A set of rules that determine what content users see in their social media feeds.
