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Dwell Time
Definition
The amount of time a user spends viewing a piece of content before moving on.
Examples
Watching a full 3-minute Instagram video vs. scrolling past.
Related Terms
Hashtag
A word or phrase preceded by the # symbol, used to categorize content and make it discoverable.
Reach
The total number of unique users who see your content on a social media platform.
Content Curation
Monitoring social media channels for mentions and conversations related to your brand.
Algorithm
A set of rules that determine what content users see in their social media feeds.
