Top Halloween Dropshipping Products and Marketing Tricks for 2024

Halloween is one of the best times of the year to run a successful dropshipping store. With consumer demand for costumes, decorations, and party supplies at an all-time high, it’s the perfect opportunity to boost your sales. In this guide, we’ll explore the top Halloween products to sell and key marketing strategies to ensure your Halloween dropshipping store thrives during the festive season.

Key Halloween Dropshipping Statistics in 2024

Here are some key statistics that show the potential for dropshipping this Halloween season, sourced from the National Retail Federation (NRF), Talk Business & Politics, and more.

• Halloween spending in 2024 is expected to reach $11.6 billion, a slight dip from 2023’s record of $12.2 billion.
• $4.5 billion is projected to be spent on costumes, marking a 10% increase from 2023. This includes adult, children’s, and pet costumes, with pet costume spending alone expected to reach $700 million.
• Decorations will account for $3.8 billion, with 60% of consumers planning to decorate their homes.
• Candy spending is forecasted to exceed $4 billion, up from $3.6 billion in 2023, as 67% of households plan to hand out candy.
• The average consumer is expected to spend $103.63 on Halloween-related items.
• Early shopping is increasing, with 47% of shoppers beginning their purchases before October.

Why is Halloween a Great Opportunity for Dropshipping?

So, here are the reasons why Halloween is a great opportunity for dropshipping:

High Consumer Spending

Halloween consistently ranks as one of the top spending holidays, with consumers eager to buy costumes, decorations, and candy. This surge in seasonal purchases provides a profitable opportunity for dropshipping businesses to offer products that meet this demand. Categories like costumes and decorations are especially popular, with millions of people purchasing new items each year.

Diverse Product Categories

Halloween sees demand across several categories: costumes, home decorations, and accessories are among the most popular. In 2022, 67% of consumers planned to buy Halloween decorations, and 47% of shoppers aimed to buy costumes. Dropshippers can take advantage of this by offering a wide variety of products, including party supplies, themed clothing, and pet costumes.

Time-Limited Sales Urgency

Since Halloween only lasts for a short time, people feel the need to buy quickly. This means dropshippers can use time-limited marketing campaigns to encourage fast purchases. It’s important to start marketing early to catch those who shop ahead of time, but there’s also a chance to sell to last-minute shoppers as the holiday gets closer.

Best 20 Halloween Dropshipping Products in 2024

Here are the best Halloween dropshipping products for 2024 to help you take full advantage of the season’s high demand and diverse shopping trends.

The following data is sourced from reports by the National Retail Federation (NRF), Statista Halloween Report 2023, and Shopify Retail Report 2024.

1. Halloween Door Signs

Halloween decorations wouldn’t be complete without welcoming door signs. Over the past few years, these products have gained massive popularity due to their versatility and ease of customization.

In 2023, sales of door signs surged by 28%, with more than 2 million units sold globally. As we approach 2024, this trend is expected to continue, making door signs an essential item for any Halloween dropshipping store.

2. Pumpkin Lanterns

Interestingly, not everyone enjoys the messy process of carving pumpkins, which is why pumpkin lanterns have become a popular alternative. With LED options that are safe and reusable, these lanterns saw a 35% increase in sales from 2022 to 2023.

This shift towards eco-friendly, mess-free décor is a significant trend in Halloween shopping habits. Offering a variety of designs can cater to both families and individuals looking for an easy way to light up their homes during Halloween.

3. Halloween Themed Blankets

Another cozy addition to the Halloween season is themed blankets, which appeal to a wide audience. Whether it’s children wanting spooky designs or adults looking for something festive to snuggle up with, these blankets are a hit.

What makes them even more appealing for dropshipping is their practicality combined with the seasonal twist. Highlighting premium fabrics like soft fleece can set your offerings apart.

4. Spooky Mugs

Meanwhile, for those who enjoy themed drinkware, spooky mugs make for the perfect seasonal purchase. Halloween-themed mugs, whether eerie or playful, are popular gift items and personal purchases alike.

In October 2023 alone, over 500,000 mugs were sold, marking a 25% increase in sales compared to the previous year. Dropshipping stores can boost sales by offering limited-edition collections to create a sense of urgency and exclusivity.

5. Inflatable Yard Decorations

Larger-than-life decorations are becoming a Halloween essential, especially inflatable yard decorations. These attention-grabbing products, like giant pumpkins or spooky ghosts, have proven to be extremely popular.

In fact, the demand for inflatables grew by 50% in 2023, a trend that shows no signs of slowing down. If you want to attract customers who are serious about decorating, offering a variety of sizes and designs is key.

6. Skeleton Costumes

Of course, no Halloween list would be complete without mentioning skeleton costumes. As a classic choice, they continue to captivate both children and adults alike.

A dropshipping strategy could focus on offering variations like glow-in-the-dark skeletons or creative adaptations to cater to the modern consumer.

7. Halloween Wreaths

When it comes to door and wall decorations, Halloween wreaths are gaining ground as a must-have item. These versatile pieces of décor, which can be hung both inside and outside.

For dropshipping, this product offers plenty of creative potential, especially if you choose to market DIY kits for customers who enjoy personalizing their decorations. This option can appeal to the more hands-on shoppers during the Halloween season.

8. Creepy Candles

Adding a touch of ambiance, creepy candles shaped like skulls, pumpkins, or ghosts are a great way to set the mood for Halloween. Sales of these themed candles grew by 18% in 2023, and the trend continues as more people look for stylish yet affordable home décor.

By emphasizing unique scents like “Pumpkin Spice” or “Witch’s Brew,” you can differentiate your product line and appeal to customers who are after something different from the typical candle offerings.

9. Halloween Pajamas

For families, matching Halloween pajamas have become a trendy way to celebrate. In particular, these cozy sleepwear sets appeal to parents who love dressing their kids in festive outfits.

With social media trends driving much of this demand, you can attract attention by highlighting “Instagrammable” moments, encouraging customers to share photos of their matching sets.

10. Projection Lights

For those who want to make their homes stand out, projection lights have become a go-to decoration tool. Offering an easy way to cover a large area with spooky images, these lights saw a 45% rise in sales in 2023.

Energy efficiency is also a growing concern among buyers, so featuring eco-friendly options in your store can further boost appeal.

11. Spider Web Decorations

Spider webs have long been a Halloween staple, and in 2023, their popularity remained strong with over 3 million units sold. These versatile products can be used indoors and outdoors, making them a practical and budget-friendly choice for shoppers.

Offering reusable or eco-friendly versions is a great way to tap into the growing demand for sustainable products.

12. Pet Costumes

Pet costumes are no longer a niche market—dressing up pets for Halloween has become a growing trend. In 2023, pet costume sales jumped by 30%, with U.S. consumers alone spending over $490 million on these adorable outfits.

If you’re looking to target pet owners, providing a variety of sizes and ensuring comfort can set your products apart from others.

13. Halloween-Themed Rugs

Adding to the festive home décor trend, Halloween-themed rugs allow customers to quickly transform their living spaces without too much effort.

If you offer washable and durable options, you’ll cater to the needs of practical shoppers who want their holiday décor to last.

14. Halloween Cookie Cutters

On the culinary side, Halloween cookie cutters are always in demand, especially among families who enjoy baking together.

Sales of these products grew by 28% in 2023, fueled by their fun, interactive nature. Offering themed baking kits that pair with these cutters can increase your store’s average order value and attract baking enthusiasts.

15. Glow-in-the-Dark Stickers

Glow-in-the-dark stickers are a favorite for decorating bedrooms and party spaces. In 2023, more than 1.5 million packs were sold, reflecting a 40% increase from the previous year.

Dropshipping stores can appeal to parents and party planners alike by offering bulk packs or themed sets, making them a convenient and affordable decoration option.

16. Horror Movie Masks

Inspired by classic horror movies, masks like Michael Myers or Jason Voorhees are always a hit during Halloween.

To stand out from cheaper alternatives, consider offering high-quality materials and exclusive designs that appeal to die-hard fans.

17. Halloween-Themed Socks

Not all Halloween products need to be extravagant; sometimes, small accessories like socks can be just as popular.

Selling bundles or packs with different designs, you can attract budget-conscious shoppers who still want to participate in the holiday spirit.

18. Pumpkin Carving Kits

As a staple of Halloween activities, pumpkin carving kits continue to sell well year after year. In 2023, sales grew by 20%, as families looked for safe and easy ways to enjoy this tradition.

If you offer a range of carving kits with varying difficulty levels, you’ll cater to both beginners and seasoned pumpkin carvers.

19. Halloween Pillow Covers

Switching up home décor for the season has never been easier with themed pillow covers. These are a popular choice for those who want a quick and affordable home makeover.

Offering reversible covers with Halloween designs on one side and neutral designs on the other can help extend their usability beyond the season.

20. Halloween-Themed Phone Cases

Finally, custom phone cases with spooky designs are a fun, low-cost way for people to celebrate the holiday. In 2023, sales increased by 30%, with customers gravitating toward personalized options.

Dropshippers can tap into this market by promoting limited-edition designs and offering customization to create a sense of exclusivity.

Tips to Beat Halloween 2024 for Your Dropshipping Business

With the right strategies, you can stand out from the competition, attract more customers, and maximize your sales during this festive period. Here are some key tactics to ensure your Halloween marketing hits the mark.

Run Halloween-Themed Ads

Launch targeted ads on platforms like Facebook, Instagram, and Google in the weeks leading up to Halloween, but be sure to start campaigns well before key sale days. Focus on showcasing your most popular products, such as costumes and decorations, while optimizing your ad content and landing pages for higher engagement.

Additionally, adjust your audience targeting to include Halloween-related interests, such as horror movies, parties, or family activities, to capture a relevant and engaged audience.

Use Creative Halloween Emojis and Symbols in Ad Copy

Incorporating Halloween-themed emojis (🎃👻🕸️) and text symbols (㇏(•̀ᵥᵥ•́)ノ) ☠ into your ad copies can increase engagement and improve your click-through rates (CTR). These visuals help your ad stand out by making it more festive and eye-catching, while also quickly conveying the Halloween theme.

For example, using a 🎃pumpkin emoji in a headline like “🎃Get Ready for Halloween! Shop Spooky Deals Now!” can boost curiosity and drive clicks.

If you’re not sure where to find the right emojis, Two Owls provides a convenient Facebook emoji keyboard that’s ideal for timeline posts, comments, pages, groups, and chats. It’s user-friendly and makes adding emojis quick and effortless, helping you enhance your content and improve engagement with just a few clicks.

Offer Limited-Time Halloween Discounts and Free Shipping

To boost sales during the Halloween season, offer time-sensitive discounts or free shipping promotions. Highlight these offers in your ads and on your website to create a sense of urgency. For example, “👻Halloween Flash Sale – 20% Off All Costumes!” can encourage shoppers to act quickly.

Free shipping is another powerful incentive, especially for customers making last-minute purchases. These promotions can help you stand out from competitors and increase conversions for your dropshipping store during the Halloween rush.

Wrap up

Halloween is a great chance for dropshipping businesses to make the most of increased demand. Focus on selling popular items like costumes, decorations, and fun accessories. Use targeted ads and add Halloween emojis to your posts to grab attention. Make sure your ads and website are easy to use so customers can shop without any problems. With good planning, your dropshipping store can do really well during the Halloween season.