Facebook Ad Rejected 2024: Common Reason and Tips

Crafting a compelling advertising campaign only to see it rejected by Facebook can be incredibly frustrating. But you're not alone—many advertisers encounter this issue and often struggle to understand why their ads fail to make the cut.

Facebook's ad rejection stems from various factors linked to its stringent advertising policies and community standards. The nuances of what constitutes unacceptable, deceptive, or dangerous content can easily trip up even the most well-intentioned advertisers.

In this article, we will delve into the common reasons behind Facebook ad rejections and offer valuable tips to help you navigate these challenges and ensure your ads meet Facebook's guidelines.

The Ad Review Process Simplified

Basically, after an ad is submitted, it will take up to 24 hours (or sometimes longer) to get the results. 

Firstly, the ad will be checked by an automated system and this is also the main method. The things that will be reviewed include text, images or videos, destination, and targeting details. There is other information as well but the four mentioned are the most important. 

After that, there will be two widely seen situations. 

If the ad is okay, it will be allowed to run, shipped to the ad delivery system, and then displayed to Facebook users. On the other hand, the ad gets rejected because of one or more violations, and the advertisers can choose to edit the ad or request review again. 

Sometimes, when the system cannot do its job, the ad will be transferred to Facebook employees for manual checking. Well, and following that, the ad will fall into either case above. 

Common Reasons Why Facebook Ad Rejected

Prohibited Content

Prohibited content has so far been a widely popular reason why people see the Facebook ad rejected.

There is a long-like-Rapunzel-hair list of banned content, but we will only list the most notable ones here. Okay, so they include discrimination, illegal products or services, bad language, crypto, tobacco, dangerous substances, weapons, and 18+ things.

Well, of course, if you have a child who is using Facebook, you surely will not want him or her to see 18+ content and dangerous things being displayed as advertisements.

Moreover, let’s come to the restricted content group which is allowed to promote, but needs to comply with the Facebook guidelines. This category contains alcohol, online dating services, online gambling, gaming, drugs, cosmetics, social issues, and things related to finance.

Guideline Violation

As mentioned earlier, the Facebook system will check every detail of the ad and if you are not careful, it will reject your ads because of guideline violations.

The list of breaches is also long, so we will show you an example. Your ad’s image is having a problem like it is blurred, contains too much text, has a play button in the middle, or mentions Facebook somehow.

Even when the destination of your ad’s link is not related to your ad, prepare to see the Facebook ad rejected.

Personal Attributes

Personal attributes might be a little bit vague to understand.

We know that personalization is essential in marketing these days, but our friend, Facebook, does not like it that much. In other words, you are not allowed to specify the audience based on personal information like age, gender, religion, etc.

So, that means if you write a text like ‘This t-shirt is perfectly suitable for women above 20 and believe in Jesus’ then the ads will be rejected.

How to Appeal a Rejected Facebook Ad?

To get the ads back, as in the ad review process, the only way is to request a review. Let us show you how.

• Step 1: Head to Ads Manager, and view the list of your ads. 
• Step 2: Look for the rejected ad, then hit View Results. 
• Step 3: Read the message about why Facebook ads get rejected and if you feel that Facebook is wrong, continue to the next step. Otherwise, click on the Edit Ad button in the top right corner to modify your post. 
• Step 4: Press the Request Review and clearly state the reason why you find the decision incorrect, but always remember to use polite words because you are writing to real person

• Step 5: Wait for the review process to run again. 

There is also a little note saying that you can choose to ask for support from Facebook customer service in the Facebook Business Help. 

Next up, another case is when the Facebook ad is rejected because the page is restricted. 

When this happens, users have to get to the Page quality section and request review using an unrestricted Facebook account.

How to Prevent Facebook Ad Rejections in the future?

To prevent future Facebook ad rejections, it's essential to follow best practices and maintain compliance with Facebook's advertising policies. Here are some clear tips to help you avoid common pitfalls:

Understand Facebook’s Policies:

• Thoroughly review Facebook’s Advertising Policies and Community Standards.
• Familiarize yourself with rules regarding prohibited content, misleading claims, sensational content, and restricted products or services.

Create High-Quality Visuals:

• Use high-quality images that are relevant to your ad’s message.

• Avoid using text overlays that cover more than 20% of the image area.

Craft Clear and Compliant Ad Copy:

• Write clear, concise, and honest ad copy.

• Avoid exaggerated claims, sensationalist language, and any form of misleading information.

Regularly Monitor Ad Performance:

• Keep an eye on your ad performance and feedback from Facebook.

• Address any issues early to prevent repeated rejections.

Use Facebook’s Ad Preview Tool:

• Utilize the ad preview tool to see how your ad will appear across different devices and placements.

• Ensure your ad meets all technical requirements and looks appealing on all platforms.

By following these tips, you can minimize the risk of your ads being rejected and create successful, compliant ad campaigns on Facebook.

Final Words

Navigating the complexities of Facebook's advertising policies can be challenging, but understanding the common reasons for ad rejection and implementing best practices can significantly improve your chances of success.

By familiarizing yourself with Facebook’s guidelines, crafting high-quality visuals, writing clear and compliant ad copy, and utilizing available tools and resources, you can create effective ad campaigns that comply with Facebook's standards. Remember to stay updated with policy changes and continuously monitor your ad performance to quickly address any issues. By doing so, you'll not only avoid the frustration of ad rejections but also enhance your overall advertising strategy on Facebook.