Blog All

All Two Owls Blog

Our Featured Articles

Facebook Ad Conversion Rates: Expectations & How to Increase

Facebook Ad Conversion Rates: Expectations & How to Increase

Every marketer wants to improve conversion rates because this is the indicator that best reflects the ability to get potential customers to become real buyers. So, what exactly is Facebook Ads conversion rates? Let’s explore its definition and discover effective strategies for optimizing conversions with Two Owls in the detailed guide below! What is Facebook...

By Melanie February 26, 2025

How to Get More Sales with Facebook Jewelry Ad in 2025

How to Get More Sales with Facebook Jewelry Ad in 2025

By Melanie February 17, 2025

Are Facebook Carousel Ads Still Effective? How to Convert Them?

Are Facebook Carousel Ads Still Effective? How to Convert Them?

By Melanie February 6, 2025

What is Facebook Ad Reach? How to Increase This Metric?

What is Facebook Ad Reach? How to Increase This Metric?

By Melanie February 3, 2025

Facebook Ad Frequency Explained: How to Control It in 2025

Facebook Ad Frequency Explained: How to Control It in 2025

By Melanie January 2, 2025

What is a Good CPM in Facebook Ads and How to Lower It?

What is a Good CPM in Facebook Ads and How to Lower It?

By Melanie December 25, 2024

CBO vs ABO: Which Is Best To Maximize Conversions In 2025

CBO vs ABO: Which Is Best To Maximize Conversions In 2025

By Two Owls December 18, 2024

How to Create Facebook Ads for Shopify: A Step-by-Step Guide

How to Create Facebook Ads for Shopify: A Step-by-Step Guide

By Melanie December 10, 2024

Why Facebook Ads Payment Failed? Here's How To Fix It [2025]

Why Facebook Ads Payment Failed? Here's How To Fix It [2025]

By Melanie December 2, 2024

What are Advantage+ Shopping Campaigns? A Complete Guide

What are Advantage+ Shopping Campaigns? A Complete Guide

By Melanie December 2, 2024

Facebook Conversion API 101: Free explanation and action guide [2025]

Facebook Conversion API 101: Free explanation and action guide [2025]

By Two Owls June 27, 2024

What Is Aggregated Events Measurement And Why Should You Care

What Is Aggregated Events Measurement And Why Should You Care

By Two Owls October 14, 2023

Conversion API vs Facebook Pixel: Which one to choose?

Conversion API vs Facebook Pixel: Which one to choose?

By Two Owls July 28, 2023

View more

Set Up TikTok Pixel on Shopify Easily: No Coding Skills Needed

Set Up TikTok Pixel on Shopify Easily: No Coding Skills Needed

By Melanie April 11, 2025

How to Set Up TikTok Pixel for Perfectly Accurate Tracking

How to Set Up TikTok Pixel for Perfectly Accurate Tracking

By Melanie April 3, 2025

Delete A Facebook Pixel: Latest Guide In 2025

Delete A Facebook Pixel: Latest Guide In 2025

By Two Owls November 8, 2024

View more