Facebook Ads
Facebook Ad Frequency Explained: How to Control It in 2025
How often should your audience see your Facebook ads? Too few views, and your campaign might not stick; too many, and you risk ad fatigue. Finding the right balance is key to driving engagement and conversions. In this article, I’ll cover ideal benchmarks for B2B and B2C, signs your frequency needs adjusting, and tips to...
By Melanie
January 2, 2025