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What is Cost Per Result in Facebook Ads? How to Lower CPR?
Facebook Ads

What is Cost Per Result in Facebook Ads? How to Lower CPR?

Cost Per Result (CPR) is one of the most critical metrics for measuring the success of your Facebook ad campaigns. It tells you how much you’re spending to achieve a specific action or result, such as a lead, click, or purchase. Understanding and optimizing CPR can help you make the most of your advertising budget,...
By Melanie September 12, 2024
Facebook Tiktok
What Is Broad Targeting in Facebook Ads? Is It Right for You?
Facebook Ads

What Is Broad Targeting in Facebook Ads? Is It Right for You?

By Melanie September 5, 2024
How to Create Facebook Custom Audiences for Better Targeting
Facebook Ads

How to Create Facebook Custom Audiences for Better Targeting

By Melanie August 26, 2024
Facebook Ad Account Disabled? Best Fixes for You in 2024
Facebook Ads

Facebook Ad Account Disabled? Best Fixes for You in 2024

By Melanie August 16, 2024
ROAS in Facebook Ads: What is a Good ROAS for Facebook?
Facebook Ads

ROAS in Facebook Ads: What is a Good ROAS for Facebook?

By Melanie August 12, 2024
Facebook Ads Not Converting? Top 14 Reasons and How to Fix Them
Facebook Ads

Facebook Ads Not Converting? Top 14 Reasons and How to Fix Them

By Melanie August 5, 2024
How to Boost a Post on Facebook in a Quick and Easy Way
Facebook Ads

How to Boost a Post on Facebook in a Quick and Easy Way

By Melanie July 23, 2024
What are Facebook Pixel Events? What to Track with Them?
Pixels

What are Facebook Pixel Events? What to Track with Them?

By Melanie July 17, 2024
Why Facebook Ads Payment Failed? Here's How To Fix It [2024]
Facebook Ads

Why Facebook Ads Payment Failed? Here's How To Fix It [2024]

By Melanie July 2, 2024
How to Add a Facebook Ads Payment Method in 5 Minutes?
Facebook Ads

How to Add a Facebook Ads Payment Method in 5 Minutes?

By Melanie June 20, 2024
Uncategorized
How Two Owls Helped Adnan Achieve 16x-20x ROAS Facebook Ads

How Two Owls Helped Adnan Achieve 16x-20x ROAS Facebook Ads

By Melanie September 5, 2023
Facebook Ads
Privacy Policy

Privacy Policy

By Two Owls November 15, 2022
Exclude Blog
Terms of Use

Terms of Use

By Two Owls November 15, 2022
Exclude Blog
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Facebook Ads
What is a Good CPM in Facebook Ads and How to Lower It?
Facebook Ads

What is a Good CPM in Facebook Ads and How to Lower It?

By Melanie December 25, 2024
How to Create Facebook Ads for Shopify: A Step-by-Step Guide
Facebook Ads

How to Create Facebook Ads for Shopify: A Step-by-Step Guide

By Melanie December 10, 2024
What are Advantage+ Shopping Campaigns? A Complete Guide
Facebook Ads

What are Advantage+ Shopping Campaigns? A Complete Guide

By Melanie December 2, 2024
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Conversion API
What Is Aggregated Events Measurement And Why Should You Care
Facebook Ads

What Is Aggregated Events Measurement And Why Should You Care

By Two Owls October 14, 2023
Attribution
Conversion API vs Facebook Pixel: Which one to choose?
Pixels

Conversion API vs Facebook Pixel: Which one to choose?

By Two Owls July 28, 2023
Conversion API
From Facebook Pixel To Conversion API: An Upgrade Journey
Pixels

From Facebook Pixel To Conversion API: An Upgrade Journey

By Two Owls February 9, 2023
Attribution
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Pixels
What is Facebook Retargeting? 4 Simple Steps to Set It Up
Pixels

What is Facebook Retargeting? 4 Simple Steps to Set It Up

By Melanie October 21, 2024
What are Facebook Pixel Events? What to Track with Them?
Pixels

What are Facebook Pixel Events? What to Track with Them?

By Melanie July 17, 2024
How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)
Pixels

How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)

By Melanie May 13, 2024
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Attribution
Why Do Product Recommendations Need Merchandising Rules?
Attribution

Why Do Product Recommendations Need Merchandising Rules?

By Two Owls December 14, 2023
Everything About Facebook Attribution Window [2024]
Facebook Ads

Everything About Facebook Attribution Window [2024]

By Two Owls August 29, 2023
Attribution
[2024] How To Fix Facebook Ads Attribution After IOS 14
Conversion API

[2024] How To Fix Facebook Ads Attribution After IOS 14

By Two Owls December 15, 2022
Attribution
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Retargeting
How Two Owls started
Retargeting

How Two Owls started

By Two Owls October 14, 2022
Attribution
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All
What is a Good CPM in Facebook Ads and How to Lower It?
Facebook Ads

What is a Good CPM in Facebook Ads and How to Lower It?

By Melanie December 25, 2024
How to Create Facebook Ads for Shopify: A Step-by-Step Guide
Facebook Ads

How to Create Facebook Ads for Shopify: A Step-by-Step Guide

By Melanie December 10, 2024
What are Advantage+ Shopping Campaigns? A Complete Guide
Facebook Ads

What are Advantage+ Shopping Campaigns? A Complete Guide

By Melanie December 2, 2024
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Ads knowledge
What is a Good CPM in Facebook Ads and How to Lower It?
Facebook Ads

What is a Good CPM in Facebook Ads and How to Lower It?

By Melanie December 25, 2024
How to Create Facebook Ads for Shopify: A Step-by-Step Guide
Facebook Ads

How to Create Facebook Ads for Shopify: A Step-by-Step Guide

By Melanie December 10, 2024
What are Advantage+ Shopping Campaigns? A Complete Guide
Facebook Ads

What are Advantage+ Shopping Campaigns? A Complete Guide

By Melanie December 2, 2024
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Ad Tracking
What is Facebook Retargeting? 4 Simple Steps to Set It Up
Pixels

What is Facebook Retargeting? 4 Simple Steps to Set It Up

By Melanie October 21, 2024
What are Facebook Pixel Events? What to Track with Them?
Pixels

What are Facebook Pixel Events? What to Track with Them?

By Melanie July 17, 2024
How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)
Pixels

How to Set Up Facebook Pixel with Google Tag Manager (Meta Pixel)

By Melanie May 13, 2024
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