All Two Owls Blog

Our Featured Articles
Big News: TrakPilot is Now Omega Google Ads Tracking
Product Updates

Big News: TrakPilot is Now Omega Google Ads Tracking

Running a successful Shopify store means constantly adapting. But if there is one thing that shouldn't feel like a moving target, it’s your data. For months, our team has been working behind the scenes on a massive vision. Today, we are thrilled to officially share it with you: TrakPilot is rebranding to Omega Google Ads...
By Melanie May 20, 2026
Facebook Tiktok Tiktok
GTM Blocked on Checkout? What’s Really Happening in Shopify?

GTM Blocked on Checkout? What’s Really Happening in Shopify?

By Melanie May 20, 2026
TrakPilot Multi-Market Tracking: Your Tracking Setup Just Got Much Smarter
Product Updates

TrakPilot Multi-Market Tracking: Your Tracking Setup Just Got Much Smarter

By Melanie May 14, 2026
Why Clean Data Is the Secret to Scaling Your Shopify Ads
Product Updates

Why Clean Data Is the Secret to Scaling Your Shopify Ads

By Melanie May 14, 2026
Meta Attribution Window Changes: What Advertisers Need to Fix Now
Attribution

Meta Attribution Window Changes: What Advertisers Need to Fix Now

By Melanie April 22, 2026
New in Trakpilot: Track Shop App & 3rd-Party Payment Conversions
Product Updates

New in Trakpilot: Track Shop App & 3rd-Party Payment Conversions

By Van Anh Nguyen April 21, 2026
Trakpilot: Are you losing tracking data without realizing it?
Product Updates

Trakpilot: Are you losing tracking data without realizing it?

By Melanie April 15, 2026
How Reviews Influence Shopify Conversions and ROAS

How Reviews Influence Shopify Conversions and ROAS

By Melanie April 15, 2026
Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

By Melanie April 7, 2026
Omega TikTok Pixel: New Conversion Analytics is here
Product Updates

Omega TikTok Pixel: New Conversion Analytics is here

By Melanie March 3, 2026
Facebook Ads
Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly
Pixels

Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly

By Van Anh Nguyen January 27, 2026
Event Match Quality: Definition, Benchmarks & How to Improve It
Facebook Ads

Event Match Quality: Definition, Benchmarks & How to Improve It

By Melanie December 8, 2025
Facebook Ad In Review: How Not To Get Stuck In 2026
Facebook Ads

Facebook Ad In Review: How Not To Get Stuck In 2026

By Melanie November 1, 2025
Facebook Ads
View more
Attribution
Meta Attribution Window Changes: What Advertisers Need to Fix Now
Attribution

Meta Attribution Window Changes: What Advertisers Need to Fix Now

By Melanie April 22, 2026
Everything About Facebook Attribution Window
Facebook Ads

Everything About Facebook Attribution Window

By Melanie August 29, 2024
Attribution
Why Do Product Recommendations Need Merchandising Rules?
Attribution

Why Do Product Recommendations Need Merchandising Rules?

By Melanie December 14, 2023
View more
Retargeting
How Two Owls started
Retargeting

How Two Owls started

By Melanie October 14, 2022
Attribution
View more
TikTok Ads
Top TikTok Apps for Shopify Could Double Your Conversions
TikTok Ads

Top TikTok Apps for Shopify Could Double Your Conversions

By Van Anh Nguyen March 3, 2026
TikTok Dropshipping: How to Build a Profitable Store in 2026
TikTok Ads

TikTok Dropshipping: How to Build a Profitable Store in 2026

By Melanie November 24, 2025
How to Link Shopify to TikTok (2026 Guide for Beginners)
TikTok Ads

How to Link Shopify to TikTok (2026 Guide for Beginners)

By Melanie October 16, 2025
View more
New post

Enter your email

Subscribe for Exclusive Bonuses, Free Tips & News