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New in Omega TikTok Pixel: Connect your catalog to a pixel
Product Updates

New in Omega TikTok Pixel: Connect your catalog to a pixel

Dynamic Showcase Ads only work when TikTok can match a product view on your store to an item in your catalog. When your catalog and your pixel are set up in separate places, TikTok has no clear signal about which pixel's events belong to which catalog, and retargeting by product gets unreliable. Omega TikTok Pixel...
By Melanie October 30, 2026
Facebook Tiktok Tiktok
11+ ChatGPT ads examples for online stores (with copy templates)
ChatGPT Ads

11+ ChatGPT ads examples for online stores (with copy templates)

By Melanie October 30, 2026
ChatGPT ads: What they are, how they work, and what advertisers need to know in 2026
ChatGPT Ads

ChatGPT ads: What they are, how they work, and what advertisers need to know in 2026

By Melanie October 28, 2026
Omega Facebook Pixels Catches Catalog and Pixel Mismatches Before Your Match Rate Drops
Product Updates

Omega Facebook Pixels Catches Catalog and Pixel Mismatches Before Your Match Rate Drops

By Melanie October 27, 2026
Google Performance Max: A complete guide to setup, optimization, and reporting
Google Ads

Google Performance Max: A complete guide to setup, optimization, and reporting

By Melanie October 27, 2026
Are Omega Pixels Safe After the Shopify Checkout Hijacking? Yes, Here's Why
Product Updates

Are Omega Pixels Safe After the Shopify Checkout Hijacking? Yes, Here's Why

By Melanie October 26, 2026
Google Ads ROAS 2026: How to calculate, break even, and improve it
Google Ads

Google Ads ROAS 2026: How to calculate, break even, and improve it

By Melanie October 23, 2026
Meta Ads Click Fraud: How Bots Drain Your Budget and Poison Your Pixel (2026 Guide)
Facebook Ads

Meta Ads Click Fraud: How Bots Drain Your Budget and Poison Your Pixel (2026 Guide)

By Melanie October 22, 2026
Fix Shopify Product Feed Errors Before You Submit
Product Updates

Fix Shopify Product Feed Errors Before You Submit

By Melanie October 22, 2026
Sync Shopify Products to TikTok Shop directly with Omega TikTok Pixels
Product Updates

Sync Shopify Products to TikTok Shop directly with Omega TikTok Pixels

By Melanie October 14, 2026
Conversion API
Where Meta One-Click CAPI fails (Shop App, Post-purchase, Upsells)
Conversion API

Where Meta One-Click CAPI fails (Shop App, Post-purchase, Upsells)

By Melanie June 4, 2026
Facebook Conversion API 101: Free explanation and action guide [2026] 
Pixels

Facebook Conversion API 101: Free explanation and action guide [2026] 

By Melanie June 27, 2024
Attribution
What Is Aggregated Events Measurement And Why Should You Care
Facebook Ads

What Is Aggregated Events Measurement And Why Should You Care

By Melanie October 14, 2023
Attribution
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Pixels
Facebook One-Click CAPI vs Omega Facebook Pixels: Which Is Better for Shopify?
Pixels

Facebook One-Click CAPI vs Omega Facebook Pixels: Which Is Better for Shopify?

By Melanie August 17, 2026
Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly
Pixels

Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly

By Van Anh Nguyen January 27, 2026
How to Install Twitter Pixel: Every Method You Should Know
Pixels

How to Install Twitter Pixel: Every Method You Should Know

By Melanie November 3, 2025
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