Attribution
Meta Attribution Window Changes: What Advertisers Need to Fix Now
After January 2026, many advertisers noticed something strange in their AM report. Conversions looked lower, and numbers no longer matched previous results. At first glance, campaign quality seems like the issue. However, the real change comes from updates to the Meta Attribution Window, which reshaped how conversions are measured behind the scenes. What you’ll learn...
By Melanie
April 22, 2026