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How Reviews Influence Shopify Conversions and ROAS

How Reviews Influence Shopify Conversions and ROAS

Most Shopify merchants have the same ROAS problem and chase it in the same wrong direction — tweaking targeting, refreshing creative, adjusting budgets. The ad spend keeps climbing, but conversions stay flat. The issue is usually not upstream. It's sitting right on the product page, in the form of an empty review section. When a...
By Melanie April 15, 2026
Facebook Tiktok Tiktok
Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

By Melanie April 7, 2026
Omega TikTok Pixel: New Conversion Analytics is here
Product Updates

Omega TikTok Pixel: New Conversion Analytics is here

By Melanie March 3, 2026
Top TikTok Apps for Shopify Could Double Your Conversions
TikTok Ads

Top TikTok Apps for Shopify Could Double Your Conversions

By Van Anh Nguyen March 3, 2026
Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly
Pixels

Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly

By Van Anh Nguyen January 27, 2026
Omega TikTok Pixels Now Speaks Your Language: Introducing Multi-Language Support
Product Updates

Omega TikTok Pixels Now Speaks Your Language: Introducing Multi-Language Support

By Melanie January 7, 2026
Trakpilot New Feature: Export Your Conversion Events Data
Product Updates

Trakpilot New Feature: Export Your Conversion Events Data

By Van Anh Nguyen December 30, 2025
Shopify Analytics Discrepancies: What’s Actually Happening?

Shopify Analytics Discrepancies: What’s Actually Happening?

By Van Anh Nguyen December 29, 2025
Trakpilot New Feature: Real-time Google Event Testing
Product Updates

Trakpilot New Feature: Real-time Google Event Testing

By Melanie December 24, 2025
Introducing Real-time TikTok event testing - Omega TikTok Pixels
Product Updates

Introducing Real-time TikTok event testing - Omega TikTok Pixels

By Melanie December 17, 2025
Facebook Ads
Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly
Pixels

Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly

By Van Anh Nguyen January 27, 2026
Event Match Quality: Definition, Benchmarks & How to Improve It
Facebook Ads

Event Match Quality: Definition, Benchmarks & How to Improve It

By Melanie December 8, 2025
Facebook Ad In Review: How Not To Get Stuck In 2026
Facebook Ads

Facebook Ad In Review: How Not To Get Stuck In 2026

By Melanie November 1, 2025
Facebook Ads
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Attribution
Meta Attribution Window Changes: What Advertisers Need to Fix Now
Attribution

Meta Attribution Window Changes: What Advertisers Need to Fix Now

By Melanie April 22, 2026
Everything About Facebook Attribution Window
Facebook Ads

Everything About Facebook Attribution Window

By Melanie August 29, 2024
Attribution
Why Do Product Recommendations Need Merchandising Rules?
Attribution

Why Do Product Recommendations Need Merchandising Rules?

By Melanie December 14, 2023
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Retargeting
How Two Owls started
Retargeting

How Two Owls started

By Melanie October 14, 2022
Attribution
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TikTok Ads
Top TikTok Apps for Shopify Could Double Your Conversions
TikTok Ads

Top TikTok Apps for Shopify Could Double Your Conversions

By Van Anh Nguyen March 3, 2026
TikTok Dropshipping: How to Build a Profitable Store in 2026
TikTok Ads

TikTok Dropshipping: How to Build a Profitable Store in 2026

By Melanie November 24, 2025
How to Link Shopify to TikTok (2026 Guide for Beginners)
TikTok Ads

How to Link Shopify to TikTok (2026 Guide for Beginners)

By Melanie October 16, 2025
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