All Two Owls Blog

Our Featured Articles
Is TikTok Events API Better Than Pixel? Here’s the Truth
TikTok Ads

Is TikTok Events API Better Than Pixel? Here’s the Truth

Struggling to track conversions accurately on TikTok Ads? The TikTok Events API gives you a powerful alternative to browser-based pixels by sending data directly from your server to TikTok. This guide thoroughly explains what the Events API does, how it is similar or different from the old pixel, and how to set it up using...
By Melanie July 1, 2025
Facebook Tiktok Tiktok
Two Owls Facebook Multi Pixels Lands on SHOPLINE! 🚀
Product Updates

Two Owls Facebook Multi Pixels Lands on SHOPLINE! 🚀

By Melanie June 17, 2025
How to Set Up Shopify Google Ads Tracking the Easy Way

How to Set Up Shopify Google Ads Tracking the Easy Way

By Melanie May 19, 2025
CBO vs ABO: Which Is Best To Maximize Conversions In 2026
Facebook Ads

CBO vs ABO: Which Is Best To Maximize Conversions In 2026

By Melanie May 18, 2025
Facebook Ads
Smarter Tracking Solution for Shopify Ads: Introducing Trakpilot
Product Updates

Smarter Tracking Solution for Shopify Ads: Introducing Trakpilot

By Melanie May 16, 2025
Set Up TikTok Pixel on Shopify Easily: No Coding Skills Needed
TikTok Ads

Set Up TikTok Pixel on Shopify Easily: No Coding Skills Needed

By Melanie April 11, 2025
How to Set Up TikTok Pixel for Perfectly Accurate Tracking
TikTok Ads

How to Set Up TikTok Pixel for Perfectly Accurate Tracking

By Melanie April 3, 2025
Facebook Ad CTR: 10 Proven Hacks to Crush the Industry Average
Facebook Ads

Facebook Ad CTR: 10 Proven Hacks to Crush the Industry Average

By Melanie March 21, 2025
Are You Dealing with Facebook CPA? 5 Tips to Lower Costs
Facebook Ads

Are You Dealing with Facebook CPA? 5 Tips to Lower Costs

By Melanie March 14, 2025
Master Facebook Collection Ads: Examples & Expert Strategies
Facebook Ads

Master Facebook Collection Ads: Examples & Expert Strategies

By Melanie March 6, 2025
All
New in Trakpilot: Track Shop App & 3rd-Party Payment Conversions
Product Updates

New in Trakpilot: Track Shop App & 3rd-Party Payment Conversions

By Van Anh Nguyen April 21, 2026
Trakpilot: Are you losing tracking data without realizing it?
Product Updates

Trakpilot: Are you losing tracking data without realizing it?

By Melanie April 15, 2026
How Reviews Influence Shopify Conversions and ROAS

How Reviews Influence Shopify Conversions and ROAS

By Melanie April 15, 2026
View more
Ads knowledge
Meta Attribution Window Changes: What Advertisers Need to Fix Now
Attribution

Meta Attribution Window Changes: What Advertisers Need to Fix Now

By Melanie April 22, 2026
Top TikTok Apps for Shopify Could Double Your Conversions
TikTok Ads

Top TikTok Apps for Shopify Could Double Your Conversions

By Van Anh Nguyen March 3, 2026
Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly
Pixels

Deduplication in Facebook Pixel: How to Fix Duplicate Events and Track Data Correctly

By Van Anh Nguyen January 27, 2026
View more
Ad Tracking
Trakpilot: Are you losing tracking data without realizing it?
Product Updates

Trakpilot: Are you losing tracking data without realizing it?

By Melanie April 15, 2026
Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

Shopify Conversion Tracking: A Complete Guide for Accurate Ad Data

By Melanie April 7, 2026
Top TikTok Apps for Shopify Could Double Your Conversions
TikTok Ads

Top TikTok Apps for Shopify Could Double Your Conversions

By Van Anh Nguyen March 3, 2026
View more
New post

Enter your email

Subscribe for Exclusive Bonuses, Free Tips & News